Minggu, 29 Desember 2013

[U847.Ebook] Ebook Free Introduction to VBA for Excel (2nd Edition), by Steven C. Chapra

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Introduction to VBA for Excel (2nd Edition), by Steven C. Chapra

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Introduction to VBA for Excel (2nd Edition), by Steven C. Chapra

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Introduction to VBA for Excel (2nd Edition), by Steven C. Chapra

Learn to program and design user interfaces using Excel 2007.

This introductory text explains how to develop programs using VBA within the Microsoft Excel environment. The text does not assume any previous programming experience. The new edition has been revised to bring it up-to-date with the Office 2007 environment.

MARKET: For students and professionals in General Engineering or Computer Science fields.

  • Sales Rank: #77975 in Books
  • Published on: 2009-07-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .70" w x 8.00" l, .95 pounds
  • Binding: Paperback
  • 216 pages

From the Back Cover

Learn to program and design user interfaces using Excel 2007.

This introductory text explains how to develop programs using VBA within the Microsoft Excel environment. The text does not assume any previous programming experience. The new edition has been revised to bring it up-to-date with the Office 2007 environment.

MARKET: For students and professionals in General Engineering or Computer Science fields.

About the Author

Steven C. Chapra presently holds the Louis Berger Chair for Computing and Engineering in the Civil and Environmental Engineering Department at Tufts University. Dr. Chapra received engineering degrees from Manhattan College and the University of Michigan. Before joining the faculty at Tufts, he taught at Texas A&M University, the University of Colorado, and Imperial College, London. His research interests focus on surface water-quality modeling and advanced computer applications in environmental engineering. He has published over 50 refereed journal articles, 20 software packages and 6 books. He has received a number of awards including the 1987 ASEE Merriam/Wiley Distinguished Author Award, the 1993 Rudolph Hering Medal, and teaching awards from Texas A&M, the University of Colorado, and the Association of Environmental Engineering and Science Professors.

Excerpt. � Reprinted by permission. All rights reserved.
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Esource—The Prentice Hall Engineering Source gives professors the power to harness the full potential of their text and their first-year engineering course. More than just a collection of books, ESource is a unique publishing system revolving around the ESource website—www.prenhall.com/esource. ESource enables you to put your stamp on your book just as you do your course. It lets you:

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Customize. You can add your own material anywhere in your text's presentation, and your final product will arrive at your bookstore as a professionally formatted text. Of course, all titles in this series are available as stand-alone texts, or as bundles of two or more books sold at a discount. Contact your PH sales rep for discount information.

Most helpful customer reviews

27 of 27 people found the following review helpful.
Excellent Introductory Book for VBA under Excel
By Aly M. Tawfik
I strongly recommend this book for anyone interested in learning about VBA under Excel. The book is very easy to follow. The author explains everything thoroughly in a step by step manner, in examples, and in a very easy language. The book does not need any solid programming background. I believe that any reader with little programming background would find the book to be very useful. Although the book is designed for novices, I believe it covers enough topics to cover anyone's basic needs. On the other hand, I would not suggest the book for anyone familiar with VBA under Excel and seeks to gain proficiency. The book is designed for novices. Finally, I believe that the only book aspect that requires improvement is the post-chapter exercises. I think the exercises are few in number, poor in quality, and need further development.

8 of 8 people found the following review helpful.
Excellent Starter Book
By Richard Ulrich
I'm a prof in Chemical Engineering and our department has decided to teach Excel VBA programming to our incoming freshmen. We're assuming that they have never programmed before. I looked at all the potential texts that I could find for this and this was the clear winner.

It starts assuming zero knowledge of what a program even is. This is characteristic of Chapra's books and I find it to be useful in teaching. Some might think the start is too simplistic but I believe it's appropriate and I tend to move on pretty quickly.

It's clearly written, concise, and has lots of examples and problems. It's not especially deep; as a teaching text I think you'll get through it long before the semester is over. I've found no significant errors and it works fine with Excel 2010.

If I might wax political, I'm not sure Excel VBA is the best language to start freshman off with if they have never programmed before. But, if you do, you should consider this text.

8 of 8 people found the following review helpful.
Wow . . . Never knew you could do all this
By Anna Barendt
Let me say, through free online tutorials I learned to make wonderful spreadsheets in Excel and utilize lots of cool shortcuts, etc., but just looking through this book and seeing all the other stuff I could learn to do in Excel made my little nerdy heart go pitter-patter. I also have VBA for Engineers, and my daughter, who is studying Environmental Engineering, is eyeing both my books . . . I would recommend this book.

Update: My daughter has since graduated from college as an engineer and is working in an environmental engineering firm. She has taken both my VBA books to help her write complex code that links with Surfer to create plume maps. (that's okay, I don't understand all that I just wrote either.) The take away is that this book is still relevant and helpful.

See all 14 customer reviews...

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Kamis, 26 Desember 2013

[R809.Ebook] Free PDF Perfumery: Practice and Principles, by Robert R. Calkin, J. Stephan Jellinek

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Perfumery: Practice and Principles, by Robert R. Calkin, J. Stephan Jellinek

A text/reference regarding the structure and function of components used in perfume development and the process of developing perfumes. Covers gas chromatography, mass spectrometry and a host of other analytical techniques; the esthetics and techniques of perfume development; the manifold and ever-changing safety-related requirements of countries and customers; concerns about the environmental impact of materials and impurities which affect the perfumer's work.

  • Sales Rank: #1193875 in Books
  • Published on: 1994-08-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.57" h x .78" w x 6.36" l, 1.11 pounds
  • Binding: Hardcover
  • 304 pages

From the Publisher
A text/reference regarding the structure and function of components used in perfume development and the process of developing perfumes. Covers gas chromatography, mass spectrometry and a host of other analytical techniques; the esthetics and techniques of perfume development; the manifold and ever-changing safety-related requirements of countries and customers; concerns about the environmental impact of materials and impurities which affect the perfumer's work.

From the Back Cover
The art of creating perfumes was, for centuries, steeped in mystery. Over the past thirty years, gas chromatography, mass spectrometry, and other technological innovations have largely lifted the veil of secrecy. The formulas of successful perfumes can now be analyzed, studied, and taught, profoundly altering virtually every aspect of the perfume industry, making it both much more efficient and far more competitive. This book is the first ever to present the time-honored skills and techniques of perfumery together with a detailed look at the physical, chemical, and psychophysical underpinnings of perfume development and an in-depth analysis of the structure of some of the world's great perfumes. Destined to become one of the most consulted volumes in your professional library both now and for years to come, Perfumery covers every aspect of the modern perfumer's art, including matching using gas chromatography, the structure of great perfumes, aesthetic principles of perfume creation, the perfuming of functional products, the perfumer and marketing, the IFRA recommendations, and much more.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great guide for beginnners!
By Marko Ramius
Not many pages, but it's still the best practical book written for wanna-be or start-up perfumer. Lots of specific information given on naturals and aromachemicals. Very valuable discussion on the benefits and limitations of GC/MS analysis in modern perfumery. A great need-to-know guide for beginners.

2 of 2 people found the following review helpful.
The Textbook of Choice
By T.D.
Cuts to the chase. Everything one needs to know about the subject as a textbook should. Well written and practical. Expensive but worth it.

21 of 42 people found the following review helpful.
Perfumes are a matter of chemistry and image
By A Customer
For the lay person that is not involved in the fragranceindustry thisbook sheds an entirely different light on perfumery. Perfumes are not a matter of attractiveness, they are a matter of chemistry, image, and clever marketing.

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[E950.Ebook] PDF Ebook The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam, by Nader K. Rad, Frank Turley

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The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam, by Nader K. Rad, Frank Turley

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The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam, by Nader K. Rad, Frank Turley

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The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam, by Nader K. Rad, Frank Turley

This simple book is a guide on Scrum framework, as defined in the “Scrum Guide”, from scrum.org.
It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.

  • Published on: 2015-03-24
  • Released on: 2015-03-24
  • Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
Some points raised are definitely better than average and other writings about Scrum
By BrettM
The book gives a high level overview to Scrum purely based on the Scrum guide. Some points raised are definitely better than average and other writings about Scrum.

Although it promotes the PSM I exam, the information is not actually correct to what is assessed; there are blatant errors. For example it claims the Product Owner is from the performing organisation, and not of the client - Scrum actually does not prescribe this but prefers the PO to be in the organisation that "owns" the product; thus maximising value. It indicates the backlog contains user stories, however the PSM talks about Product Backlog Items and these could be anything that constitutes building a product. User stories for example are common, but not mandatory in scrum.

The errors may just lead you to failing the exam.

4 of 5 people found the following review helpful.
This is yet another cheese ball attempt to adulterate the ...
By Mark M. Payne
This is yet another cheese ball attempt to adulterate the legitimate by unqualified people trying to make either a name for themselves or a quick buck. Stay with the original and don't indulge these people with your time or money.

0 of 0 people found the following review helpful.
Scrum in a few simple steps
By Jagdhish Sukasi
Its brief, useful for students and entry level PM's who are looking to understand how scrum works. Author's have taken care to keep it simple and you should be able to complete in 1-2 even if you are preparing some notes from this book. I would definitely refer this to my friends who are looking to start their career in project management

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Kamis, 19 Desember 2013

[Y546.Ebook] Ebook Free Cosmopolitics I (Posthumanities), by Isabelle Stengers

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From Einstein’s quest for a unified field theory to Stephen Hawking’s belief that we “would know the mind of God” through such a theory, contemporary science—and physics in particular—has claimed that it alone possesses absolute knowledge of the universe. In a sweeping work of philosophical inquiry, originally published in French in seven volumes, Isabelle Stengers builds on her previous intellectual accomplishments to explore the role and authority of science in modern societies and to challenge its pretensions to objectivity, rationality, and truth.�For Stengers, science is a constructive enterprise, a diverse, interdependent, and highly contingent system that does not simply discover preexisting truths but, through specific practices and processes, helps shape them. She addresses conceptual themes crucial for modern science, such as the formation of physical-mathematical intelligibility, from Galilean mechanics and the origin of dynamics to quantum theory, the question of biological reductionism, and the power relations at work in the social and behavioral sciences. Focusing on the polemical and creative aspects of such themes, she argues for an ecology of practices that takes into account how scientific knowledge evolves, the constraints and obligations such practices impose, and the impact they have on the sciences and beyond.�This perspective, which demands that competing practices and interests be taken seriously rather than merely (and often condescendingly) tolerated, poses a profound political and ethical challenge. In place of both absolutism and tolerance, she proposes a cosmopolitics—modeled on the ideal scientific method that considers all assumptions and facts as being open to question—that reintegrates the natural and the social, the modern and the archaic, the scientific and the irrational.�Cosmopolitics I includes the first three volumes of the original work. Cosmopolitics II will be published by the University of Minnesota Press in Spring 2011.

  • Sales Rank: #130322 in Books
  • Published on: 2010-07-28
  • Original language: French
  • Number of items: 1
  • Dimensions: 8.50" h x 1.50" w x 5.50" l, .85 pounds
  • Binding: Paperback
  • 272 pages

About the Author

Isabelle Stengers is professor of philosophy at the Free University of Brussels. Among her other books available in English are The Invention of Modern Science (Minnesota, 2000) and Power and Invention: Situating Science (Minnesota, 1997).

Robert Bononno, a teacher and translator, lives in New York City. His most recent translation is Psychoanalysis and the Challenge of Islam (Minnesota, 2009).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Beautiful and challenging
By Tyler Champine
Beautiful and challenging, Stengers weaves the concept of 'an ecology of practices' through a nuanced philosophy of science in her masterpiece, Cosmopolitics.

14 of 66 people found the following review helpful.
Indecipherable
By anorakcity
I picked this up as someone who was read a fair share of continental philosophy and a large share of Bruno Latour's work and was hoping for something along those lines. Sadly I seem to have been mistaken, as this book is incredibly dense, and makes reference to so much scientific jargon that I couldn't follow any philosophical points the author was trying to make.

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Minggu, 15 Desember 2013

[O450.Ebook] Download Ebook Restaurant Marketing in the New Economy, by Rory Fatt

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Restaurant Marketing in the New Economy, by Rory Fatt

If you are a restaurant owner, thinking of becoming a restaurant owner, or have a restaurant owner close to you, you need to read this book NOW! No matter how good your food is, or how great your location is, all your efforts will be in vain without a steady stream of customers...If you want consumers to find out about the restaurant you have created in today's economy... you need Rory Fatt on your side. - David Adjey of Food Network.

In this book Rory doesn't hold back. Get ready to discover:
- Rory's Simple 3 Step Business Building Formula that will help you get more customers, get them back over and over, and spending more when they do!
- Discover what some of the most successful restaurant owners have in common which allows them to grow and profit rapidly even in this down economy. (This one take-away could be that revelation that allows you to do the same!)
- Learn the Top 8 Restaurant Marketing Myths, Mistakes & Blunders that will have the biggest impact on the future profitability and stability of a restaurant. (these could be the very things that will determine if you make it through these challenging times).
- How to SYSTEMIZE Marketing for Measurable Results (no more guessing if your marketing is working the way you think it is!)
- Discover the ONE THING you are NOT doing right now that is closing the door shut on repeat business and costing you hundreds of thousands of dollars in lost revenue.
- Cut the fat and waste out of marketing your business forever!
- In Chapter 11, Rory reveals the simple steps to creating, building and communicating with your list for optimal profit.
- Read 6 REAL Restaurant Success Stories, discover what they did, and how they did it, including actual samples of their marketing campaigns.
- How to start working on your restaurant and less in it, so you too can experience more time with family, friends, and finally ENJOY LIFE instead of having a business that keeps you from it.

It doesn't matter if you are a Small Town, Big City, One Location or Multiple Location establishment, you can EXPLODE your Profits in the next year. This book is the tool to help you achieve ALL of this, and more.

  • Sales Rank: #879504 in Books
  • Published on: 2012-09-10
  • Number of items: 1
  • Binding: Paperback
  • 171 pages

Review
We started working with Rory Fatt at the end of 2009 and at the time our marketing was basically reactive and not proactive. That all changed with the help of Rory, his staff and the mountains of exceptional ideas we received from them. We have taken control of our future now. We credit Rory with literally turning our lives around. Our business was up over 162% last year and that is continuing this year, as well. We can honestly say that working with Rory was the best single business decision we ever made. --Ann Maxwell Weisbrod, Mark Allens American Kitchen in Peru, Illinois

--Ann Maxwell Weisbrod, Mark Allens American Kitchen in Peru, Illinois

Since working with Rory, I'm seeing $8,000-$10,000 a month in customer growth, out of just three small sandwich shops in mid-Michigan, and I m getting about a $40 return on every dollar I spend. It s just incredible. It s really bringing me the lifestyle I was used to having before the economy crashed, and one that I can look forward to in the future. I ll actually be able to retire now! --Britton Slocum, Jersey Giant Subs in Lansing, Michigan

--Britton Slocum, Jersey Giant Subs in Lansing, Michigan

Rory Fatt is brilliant in helping restaurant owners get the most out of their business and life. He is the Leonardo da Vinci of creative marketing that quickly moves people to higher levels of success and break out of the box to create financial masterpieces in life. If ever there was a restaurant owner who wanted to take their business to the next level easily and quickly, Restaurant Marketing in the New Economy is required reading. --Tim Paulson, Billion-Dollar Success Coach and Author of Love and Grow Rich

--Tim Paulson, Billion-Dollar Success Coach and Author of Love and Grow Rich

About the Author
Author Rory Fatt is the most successful marketing consultant to independent restaurant owners in the world. He has taught over 6,103 restaurant owners his no-nonsense, proven, step-by-step approach to get customers flocking to their restaurants and keep them coming back. His marketing methods have helped his clients double, triple, even quadruple their profits.

Most helpful customer reviews

4 of 5 people found the following review helpful.
WOW! Help for the Independent Restaurant Owner is here. This is it.
By Greg Evans
I wish I had read this book 20 years ago when I first started in the restaurant. I've always said someone should write a book that will really help a restaurant owner. Well this is it! When I read this it really made me want to finish and get to work on my restaurant. That was it. I had been working (or should I say surviving)in my reaturant for 20 years. I was operating old school. I thought good food brought and kept cusomers. This book is about so much more. There were lots ideas and ways to make your restaurant better, your sales better, profits better and most of all have control of my life finally. And it wasn't even complicated. It's all actually pretty simple. I'll do more in the next 3 years than i did in the past 20. It's so nice to have a plan to make my restaurant profitable and my life enjoyable. Reading this book was like getting a complete set of encyclopedias on the restaurant business but in only one easy to read and understand book. I was done with it in 4 days. I can think of so many restaurantuers that need to read this.

2 of 2 people found the following review helpful.
It's more like a bunch of Ads marketed as a book..Don't want to be too harsh, but I'm extremely disappointed.
By Ron
Halfway into the book, and still haven't learned anything. Author goes off randomly, often goes on and on about useless & pointless things.

Had to actually FORCE myself to finish the book, if you could call it that..it's more like a bunch of Ads marketed as a book..
with stories & anecdotes inserted in between.

He advertises his services & other products constantly through out the book. Delivers almost no value, extremely general & barely delivers useful information,,
Don't want to be too harsh, but I'm extremely disappointed.

4 of 5 people found the following review helpful.
Fabulous!! Don't spend a dime more on marketing until you have read this!
By Bent Hansen
This is an entirely readable and straight forward book about restaurant marketing. Using specific examples and case studies, Rory explains the "why" and the "how" to marketing your restaurant. If you are spending ANY money at all on marketing, you really should read this book before you spend any more. My favorite part explains why customers are not created equal and shows how to identify your best customers and get more of them. This is NOT an esoteric book on marketing theory or case studies of national brand marketing (if you are looking for this, you need to buy a different book.) This is a book with REAL WORLD examples and ideas that are tested and proven. The things in this book can actually be easily implemented without a dedicated marketing department and will bring results.

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Minggu, 08 Desember 2013

[A344.Ebook] Download El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach

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El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach

�Quieres vivir rico y jubilarte aun m�s rico? �Lo bastante rico como para hacer lo que quieras cuando quieras? �Lo bastante rico como para tener un impacto positivo y ayudar a los dem�s?

Si la respuesta es “s�”, deja entonces lo que est�s haciendo y abre este libro. El millonario autom�tico comienza con la impactante historia de una pareja t�pica estadounidense —�l es administrador de bajo nivel y ella, esteticista– cuyo ingreso combinado nunca sobrepasa los $55.000 al a�o, aunque se las arreglan para ser propietarios de dos viviendas libres de deudas, pagar los gastos del college de sus hijos y retirarse a los 55 a�os con ahorros de m�s de 1 mill�n de d�lares. A trav�s de su historia ustedes conocer�n el hecho sorprendente de que �no hay manera de hacerse rico con un presupuesto! Tienes que tener un plan que te pague a ti primero y que sea totalmente autom�tico, un plan que autom�ticamente asegure tu futuro y pague por tu presente.

LO QUE DISTINGUE A EL MILLONARIO AUTOM�TICO:

No necesitas ganar mucho dinero

No necesitas un presupuesto

No necesitas poder de voluntad

Puedes establecer el plan en una hora

El m�todo f�cil de Bach para asegurar que tu vida financiera sea autom�tica trabaja mientras duermes. Todo lo que tienes que hacer es seguir este programa de un solo paso hacia la seguridad financiera...�el resto es autom�tico!

  • Sales Rank: #453924 in Books
  • Published on: 2006-03-07
  • Released on: 2006-03-07
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.20" l, .44 pounds
  • Binding: Paperback
  • 272 pages

Review
“El millonario autom�tico te da, paso a paso, todo lo que necesitas para asegurar tu futuro financiero. Cuando lo hagas al estilo de David Bach, el fracaso es imposible.” —Jean Chatzky, Editor financiero, Today, de NBC

About the Author
David Bach es el autor de los bestsellers nacionales Las mujeres inteligentes acaban ricas, Smart Couples Finish Rich, The Finish Rich Workbook y 1001 Financial Words You Need to Know, y es presentador de su propio programa especial por la cadena PBS, “Smart Women Finish Rich”. Los seminarios FinishRich (AcabaRico) de Bach, que son ahora los principales seminarios financieros en Norteam�rica, han sido impartidos en m�s de 1.700 ciudades por miles de asesores financieros. �l es el Money Coach (Entrenador de Dinero) de America Online (Palabra clave en AOL: David Bach) y presentador de supropio programa de radio, el cual se transmite en toda la naci�n, Live Rich with David Bach (Vive rico con David Bach). Para leer selecciones de cualquiera de los libros de David Bach, por favor visite su sitio Web en www.finishrich.com.

Excerpt. � Reprinted by permission. All rights reserved.
Cap�tulo Uno

CONOCE AL MILLONARIO AUTOM�TICO

Nunca olvidar� cuando conoc� por primera vez a un Millonario Autom�tico. Yo ten�a alrededor de veinticinco a�os e impart�a una clase sobre inversiones en un programa local de educaci�n para adultos. Jim McIntyre, un hombre de mediana edad, gerente de nivel medio para una compa��a local de servicio p�blico, era uno de mis estudiantes. No hab�amos hablado mucho hasta un d�a en que se me acerc� despu�s de clase para preguntarme si pod�a hacer una cita conmigo con el objeto de revisar la situaci�n financiera de �l y su esposa.

La petici�n me sorprendi�. Aunque estaba convencido (y sigo est�ndolo) de que casi todos pueden beneficiarse del consejo de un planificador financiero experto, Jim no me parec�a ser el tipo de persona que buscar�a esa orientaci�n.

Le dije que estaba dispuesto a hacer una cita, pero que si quer�a mi ayuda, su esposa tambi�n tendr�a que venir, ya que mi grupo s�lo administraba dinero para parejas que manejaban juntos sus finanzas.

Jim sonri�:

—No hay problema con eso —dijo—. Sue es la raz�n por la que estoy aqu�. Ella asisti� al seminario de Las mujeres inteligentes acaban ricas que usted ofreci� y me dijo que yo deb�a inscribirme en su curso. Me ha gustado lo que usted ha dicho, y ambos pensamos que ya es hora de planificar un poco nuestras finanzas. Sabe, tengo pensado jubilarme el mes pr�ximo.

Eso s� me sorprendi�. No dije nada, pero mientras examinaba detenidamente a Jim, dud� que pudiera estar en condiciones como para jubilarse. Por los comentarios que �l hab�a hecho en la clase, yo sab�a que ten�a un poco m�s de cincuenta a�os, que hab�a trabajado en la misma compa��a durante treinta a�os sin haber ganado nunca m�s de $40.000 al a�o, y que no cre�a en hacer presupuestos. Tambi�n sab�a que se consideraba a s� mismo un “ultraconservador”, as� que me imagin� que no pod�a haber hecho una fortuna en el mercado de valores.

Mi abuela, Rose Bach, me hab�a ense�ado a no juzgar jam�s un libro por su cubierta. Pero algo no encajaba aqu�. Tal vez Jim hab�a heredado un mont�n de dinero. Mejor para �l que as� fuera, pens�.

“�QU� ES LO QUE NO CUADRA AQU�?”

Cuando los McIntyre vinieron a mi oficina unos cuantos d�as despu�s, parec�an exactamente lo que eran: gente muy trabajadora, estadounidenses de tipo promedio. Lo que m�s me llam� la atenci�n de Jim fue que vest�a una camisa de salir de mangas cortas con un protector de bolsillo pl�stico en el bolsillo delantero. Su esposa, Sue, era un poquito m�s sofisticada, con algunos rayitos muy rubios en el cabello. Ella era cosmet�loga, un par de a�os m�s joven que Jim.

Lo curioso era que no actuaban como personas de mediana edad. Estaban tomados de la mano como dos adolescentes de secundaria durante su primera cita, chispeantes de emoci�n. Antes de que pudiera preguntarles en qu� pod�a ayudarlos, Jim comenz� a hablar acerca de sus planes y de lo que har�a en su tiempo libre. Mientras, Sue no paraba de exclamar:

—�No es maravilloso que �l se pueda jubilar tan j�ven! La mayor�a de la gente no puede jubilarse hasta que llegan a los sesenta y cinco a�os, si acaso, �pero Jim va a poder hacerlo a los cincuenta y dos!

“NO NOS PRECIPITEMOS”.

Al cabo de diez minutos de esto, tuve que interrumpir.

—Se�ores, ustedes tienen un entusiasmo contagioso, pero no nos precipitemos. En los �ltimos a�os he conocido a pr�cticamente cientos de jubilados potenciales, y les digo esto: casi ninguno de ellos ha podido jubilarse a los cincuentitantos de a�os. —Mir� a Jim a los ojos—. Por lo general, la gente viene a mi oficina para averiguar si es que se pueden jubilar —dije—. Parece que ustedes ya est�n convencidos de que pueden. �Qu� los hace sentirse tan seguros de que tienen los recursos para hacerlo?

Jim y Sue intercambiaron una mirada. Entonces Jim se volvi� hacia m�:

—Usted no cree que somos lo suficientemente ricos —dijo—, �verdad?

La manera en que Jim lo dijo no fue exactamente como una pregunta.

—Bueno, �sa no es la forma en que yo lo hubiera planteado —contest�—, pero s�, hace falta bastante dinero para tener fondos suficientes para jubilarse antes de tiempo, y los ahorros de la mayor�a de las personas de la edad de ustedes ni se acercan a lo que se necesita para eso. Sabiendo lo que s� acerca de su vida, tengo verdadera curiosidad por saber c�mo es que ustedes pueden tener el dinero suficiente.

Lo mir� fijamente. �l, a su vez, me contempl� serenamente.

—Jim, usted s�lo tiene cincuenta y dos a�os —le dije—. Teniendo en cuenta que solamente alrededor de una de cada diez personas tiene escasamente los fondos necesarios para retirarse a la edad de sesenta y cinco a�os con un estilo de vida similar al que ten�an cuando estaban trabajando, tienes que admitir que jubilarse a tu edad, con tu ingreso, ser�a una verdadera proeza.

Jim asinti�.

—Es cierto —dijo, y me entreg� un fajo de documentos. All� estaban los informes de impuestos sobre los ingresos de �l y Sue, as� como los estados financieros que listaban exactamente sus propiedades y sus deudas.

Mir� primero los informes de los impuestos sobre sus ingresos. El a�o anterior, Jim y Sue hab�an ganado un total de $53.946. Nada mal. No eran ricos, sin duda, pero era un ingreso adecuado.

Bien, �qu� m�s? �Cu�nto deb�an?

Pas� la vista por sus estados financieros. No pude encontrar ninguna deuda importante en las listas.

—Aaah —murmur� levantando una ceja—. �Ustedes no tienen deudas?

“LOS MCINTYRE NO

TIENEN DEUDAS”.

Intercambiaron otra mirada, y Sue le apret� la mano a Jim.

—Los McIntyre no tienen deudas —dijo ella con una sonrisita burlona.

—�Y sus hijos? —pregunt�.

—�Qu� pasa con ellos? —respondi� Jim—. Los dos salieron ya de la universidad, est�n por su cuenta, y que Dios los bendiga.

—Pues est� bien —dije—, vamos a ver las propiedades que tienen.

Regres� al estado financiero. Hab�an dos viviendas en la lista: la casa en que ellos viv�an (con un valor de $450.000) y una propiedad que arrendaban (otra casa valorada en $325.000).

—�Caramba! —exclam�—. �Dos casas y no tienen hipoteca en ninguna?

—No— respondi� Jim—. Ninguna hipoteca.

Luego vinieron las cuentas de jubilaci�n. El saldo del plan 401(k) de Jim llegaba en ese momento a los $610.000. Y hab�a m�s. Sue ten�a dos cuentas personales de jubilaci�n que sumaban $72.000. Adem�s, pose�an $160.000 en bonos municipales y $62.500 en efectivo en una cuenta de ahorros del banco.

Eso era tener una buena base de bienes. Si a�adimos a esto algunas propiedades personales (inclu�do un bote y tres autos, todos pagados por completo), �el valor neto de la riqueza que pose�an se acercaba a los $2 millones!

Como quiera que se mire, los McIntyre eran ricos. No se trataba s�lo de que sus muchas propiedades y bienes estuvieran libres de deudas (aunque eso era de por s� bastante asombroso); tambi�n ten�an un flujo continuo de ingresos y dividendos que ven�an de sus inversiones, y $26.000 al a�o del alquiler generado por su segunda vivienda. Encima de eso, Jim hab�a sido aprobado para recibir una peque�a pensi�n, y a Sue le gustaba tanto su profesi�n de cosmet�loga que planeaba seguir trabajando hasta los sesenta a�os (aunque no ten�a necesidad de hacerlo). De repente, el plan de Jim de jubilarse a los cincuenta y dos no parec�a una locura. En realidad, era completamente realista. M�s que realista: �era emocionante!

“HEREDAMOS CONOCIMIENTOs”.

Normalmente, no me asombra lo rico que alguien sea. Pero hab�a algo respecto a los McIntyre que me impresion�. No parec�an ricos. Ni luc�an como personas fuera de lo com�n. Por el contrario, parec�an perfectamente comunes y corrientes: la pareja promedio agradable y trabajadora. �C�mo era posible que hubiesen acumulado una fortuna siendo relativamente tan j�venes?

Decir que me sent�a confundido es poco. Pero tambi�n qued� enganchado. En esa �poca yo ten�a alrededor de veinticinco a�os y, aunque estaba ganando bastante dinero, el dinero de mi salario se me acababa a fin de mes. Algunos meses lograba ahorrar un poco, pero lo m�s com�n era que se me complicaran las cosas o que gastara demasiado el pr�ximo mes y no pudiera ahorrar ni un centavo. Muchos meses me daba la sensaci�n de que, en vez de prosperar, me estaba quedando atr�s, trabajando cada vez m�s para poder satisfacer mis gastos.

Aquello, de verdad, me avergonzaba y me frustraba. Yo era un asesor financiero que les ense�aba a los dem�s c�mo ahorrar, y, sin embargo, a menudo estaba corto de dinero. Peor a�n: los McIntyre, quienes probablemente en su mejor a�o apenas hab�an ganado la mitad de lo que yo ganaba, eran millonarios, mientras que yo ten�a cada vez m�s deudas.

Era evidente que ellos sab�an algo de c�mo poner su dinero a funcionar que yo ten�a que aprender. Y decid� descubrir qu� era. �C�mo pod�an estas personas tan comunes haber acumulado semejante riqueza? Ansioso de conocer su secreto, pero sin saber d�nde comenzar, por fin les pregunt�:

—�Heredaron ustedes parte de esto?

Jim solt� una risotada.

—�Heredar? —repiti� sacudiendo la cabeza—. Lo �nico que heredamos fueron conocimientos. Nuestros padres nos ense�aron unas cuantas reglas sensatas respecto a la administraci�n del dinero. Nosotros s�lo hicimos lo que ellos dijeron, y de verdad que funcion�. Y lo mismo le sucedi� a mucha gente que conocemos. De hecho, en nuestro barrio, alrededor de la mitad de nuestros amigos van a jubilarse este a�o, y muchos de ellos est�n aun en mejor situaci�n que nosotros.

En ese momento, yo ya estaba cautivado. Los McIntyre hab�an venido a entrevistarme acerca de c�mo yo pod�a ayudarlos, pero ahora era yo quien quer�a entrevistarlos a ellos.

UNA COSA ES SER RICO,

Y OTRA, PARECERLO

—Saben —les dije—, todas las semanas me re�no con personas que asisten a mis clases, igual que ustedes lo hicieron, pero que son exactamente lo opuesto de ustedes. Es decir, que parecen ricos, pero cuando examinas en detalle lo que realmente poseen, a menudo resulta que no s�lo no son ricos, sino que est�n arruinados. Esta misma ma�ana, me reun� con un hombre que conduc�a un Porsche nuevo y que llevaba un reloj Rolex de oro. Parec�a riqu�simo, pero cuando examin� sus estados de cuenta descubr� que estaba endeudado al m�ximo. Un tipo de unos cincuenta y cinco a�os, que vive en una casa de medio mill�n de d�lares con una hipoteca de $800.000. Con menos de $100.000 ahorrados, deudas de m�s de $75.000 en tarjetas de cr�dito, �y estaba alquilando un Porsche! Adem�s, les est� pagando manutenci�n a dos ex esposas.

Al llegar aqu�, ninguno de los tres pudimos aguantarnos. Todos comenzamos a re�rnos.

—S� que eso no es chiste —dije—, pero esta persona, que luce rica y exitosa, en realidad es un desastre financiero y emocional. Manej� sus finanzas como maneja su Porsche: siempre al m�ximo de velocidad. Y entonces vienen ustedes. En un Ford Taurus. Jim tiene un reloj Timex de hace diez a�os…

—Para nada —interrumpi� Jim con una sonrisa—. Este Timex tiene dieciocho a�os.

—�Eso es! —dije—. Un Timex de dieciocho a�os. Y ustedes son ricos. Son felices como lombrices, siguen casados, pagaron los estudios universitarios de sus dos hijos, y se est�n jubilando con cincuentitantos a�os. As� que, por favor, d�ganme: �cu�l es su secreto? Tienen que tener un secreto, �verdad?

Sue me mir� fijamente.

—�De verdad que quieres saber? —pregunt�.

Asent� sin decir palabra. Sue mir� a Jim:

—�Crees que podemos dedicarle quince minutos adicionales para explic�rselo?

—Claro que s� —dijo Jim—. �Qu� son quince minutos? —Se volvi� hacia m�—. Sabes David, t� conoces este asunto. Lo ense�as a diario. Pero nosotros lo vivimos.

JIM Y SUE COMPARTEN SU HISTORIA

Sue respir� profundamente y entonces comenz� a relatar su historia.

—Bueno, ante todo, nos casamos j�venes. Jimmy ten�a veinti�n a�os cuando comenzamos a salir, y yo, diecinueve. Nos casamos tres a�os m�s tarde. Despu�s de nuestra luna de miel, nuestros padres nos sentaron y nos dijeron a ambos juntos que ten�amos que tomar en serio nuestras vidas. Dijeron que ten�amos una opci�n. Pod�amos trabajar toda la vida para ganar dinero y vivir de mes a mes, de cheque a cheque, como la mayor�a de la gente. O pod�amos aprender a hacer que nuestro dinero trabajara para nosotros y disfrutar realmente nuestras vidas. El truco, dijeron, era sencillo. Cada vez que ganes un d�lar, debes asegurarte de pagarte a ti primero.

“DECIDIMOS PAGARNOS A NOSOTROS PRIMERO”.

Jim asinti� con la cabeza.

—Sabes —dijo—, la mayor�a de la gente piensa que cuando recibe su cheque salarial, lo primero que tienen que hacer es pagar todas sus cuentas… y luego, si queda algo, pueden ahorrar unos cuantos pesos. En otras palabras, p�gale a todo el mundo primero y, por �ltimo, a ti. Nuestros padres nos ense�aron que para realmente salir adelante tienes que invertir este concepto. Separa unos cuantos d�lares para ti, y DESPU�S paga el resto de tus cuentas.

Jim se recost� en su silla y se encogi� de hombros, como quien dice, “Eso no es nada”.

Sue sonri� y neg� con la cabeza:

—Jim lo dice como si fuera f�cil —dijo—, pero la verdad es que tuvimos que aprender c�mo ahorrar nuestro dinero. Al principio, tratamos de limitarnos a un presupuesto, pero, no s� por qu�, las cuentas nunca sal�an bien y comenzamos a discutir frecuentemente. Un d�a llam� a mi mam�, disgustada por una pelea sobre dinero que hab�amos tenido, y ella me dijo que hacer un presupuesto no iba a funcionar. Me dijo que ella y mi pap� hab�an tratado de hacerlo, pero que eso los hab�a conducido a interminables discusiones. As� que decidieron abandonar el presupuesto y, en su lugar, sacar el 10 por ciento de sus cheques salariales y colocar ese dinero en una cuenta de ahorros antes de verlo o de tener la oportunidad de gastarlo en algo.

—“Vas a sorprenderte de lo r�pidamente que te acostumbras a no contar con ese 10 por ciento”, me dijo. “Y, mientras tanto, se est� acumulando en el banco”. El secreto, me explic�, es que no puedes gastar lo que no ves. Y eso fue lo que hicimos. Al principio comenzamos a separar s�lo el 4 por ciento de nuestro ingreso, y poco a poco fuimos aumentando esa cantidad. Hoy d�a, ahorramos el 15 por ciento. Pero por lo general siempre ahorr�bamos alrededor del 10 por ciento, tal y como mam� dec�a.

—�Y qu� hicieron con sus ahorros? —le pregunt�.

—Bueno —dijo Sue—, lo primero que hicimos fue comenzar a ahorrar para nuestra jubilaci�n.

—Sabes, en esa �poca no ten�amos planes 401(k) —interrumpi� Jim—. Pero muchas compa��as, entre ellas la m�a, ten�an planes de pensi�n que te permit�an a�adir dinero adicional si quer�as. La mayor�a de nuestros amigos ni se molestaron. Pero nosotros s�.

Sue retom� el relato nuevamente.

—Despu�s de eso, nuestra pr�xima prioridad fue ahorrar lo bastante para poder comprar una casa. Nuestros padres nos dijeron que sus viviendas hab�an sido la mejor inversi�n que hab�a hecho en sus vidas, que nada te da la libertad y la seguridad que te brinda ser due�o de una vivienda. Pero la clave, dec�an, era ser due�o sin tener deudas sobre la propiedad. En otras palabras, paga esa hipoteca tan pronto como puedas. Dec�an que mientras nuestros amigos estaban ocupados decorando sus apartamentos ostentosamente, o cenando fuera todos los d�as, nosotros deber�amos vigilar nuestros gastos y ahorrar lo m�s que pudi�ramos. Nos recalcaban la idea de que mucha gente malgasta gran cantidad de dinero en cosas insignificantes.

Sue mir� a Jim.

—�Te acuerdas, mi amor? —le pregunt�.

—Claro que me acuerdo —respondi� Jim, y se volvi� hacia m�—. Sabes, el truco para prosperar en las finanzas no consiste en ser taca�o y aburrido. Consiste en vigilar los detalles, esos peque�os h�bitos de gastos que te ser�a m�s conveniente abandonar. En nuestro caso, nos dimos cuenta de que una de las principales “peque�eces” en las que est�bamos gastando demasiado dinero eran los cigarrillos. Ambos fum�bamos alrededor de una cajetilla al d�a, y nuestros padres lo odiaban. En esa �poca comenzaban a darse a conocer los riesgos de salud del fumar, y ellos nos dijeron que si dej�bamos de gastar dinero en cigarrillos, probablemente en dos a�os podr�amos ahorrar lo suficiente como para poner el dinero de entrada para comprar una casa. Y al mismo tiempo estar�amos protegiendo nuestra salud.

“VIGILAMOS NUESTRO FACTOR CAF� LATTE”.

Jim se inclin� hacia delante en su asiento.

—�Te acuerdas de ese concepto de tus seminarios al que llamas El Factor Caf� Latte,* con el que le ense�as a la gente a dejar de malgastar su dinero en caf� caro cada ma�ana y, en vez de eso, a invertirlo?

Asent� con un gesto.

—Bueno, mi pap� no lo llamaba as�, pero era lo mismo. �l lo pod�a haber llamado el factor cigarrillo o el factor “No gastes tu dinero como un tonto”. La idea era id�ntica. Si ahorr�bamos unos cuantos d�lares al d�a, al cabo de un tiempo podr�amos comprar nuestra propia vivienda. Dijo que si arrend�bamos siempre ser�amos pobres, haciendo rica a otra persona. Si compr�bamos una vivienda, al final nosotros nos har�amos ricos.

—�Eso es todo? —pregunt�—. �Ahorraron un poco de dinero al eliminar los cigarrillos y compraron una casa? —Mir� a Jim y a Sue. Ellos me respondieron con una sonrisa y asintieron—. Pero, �c�mo terminaron siendo propietarios de dos casas, ambas libres de hipotecas?

—Bueno, en realidad no tenemos dos viviendas —dijo Sue—. Tenemos una vivienda y una propiedad que arrendamos. �sa fue otra parte del secreto.

Jim prosigui� con la historia.

—Nuestros padres nos ense�aron un truco que facilita liquidar la hipoteca antes de tiempo. Es un truco que, seg�n ellos, los bancos odiar�an, pero que a nosotros nos iba a encantar, y estaban en lo cierto. Hoy en d�a, es m�s f�cil que nunca hacerlo. Lo que tienes que hacer es tomar tu pago hipotecario y, en vez de pagarlo todo una vez al mes, pagas la mitad cada dos semanas. Si haces eso de forma regular, al final del a�o habr�s dado un pago adicional sin que jam�s sientas la falta del dinero. As� que, en lugar de demorarte treinta a�os en liquidar tu hipoteca, la pagar�s en veintitr�s. Pensamos que si segu�amos este plan podr�amos comprar una vivienda cuando tuvi�ramos alrededor de veinticinco a�os de edad y ser due�os de ella, sin deudas, cuando estuvi�ramos llegando a los cincuenta. Lo que sucedi� fue a�n mejor. Acabamos haciendo a�n m�s pagos adicionales de hipoteca de manera consistente. As� que, pocos a�os antes de cumplir los cuarenta, la casa estaba pagada por completo.

—�Y entonces qu� pas�? —pregunt�.

—Entonces, como ya no ten�amos que hacer m�s pagos de hipoteca, nos sobraba dinero todos los meses —me dijo Jim con una amplia sonrisa—. Pensamos que pod�amos malgastarlo, o pod�amos comprar una casa mejor y arrendar la otra. Y eso fue lo que hicimos, usando el mismo truco con el sistema de pago para liquidar la hipoteca m�s r�pidamente. Y dimos en el clavo: casi sin darnos cuenta, �ramos due�os de dos viviendas en las que no deb�amos nada, una en la que viv�amos, y la otra que arrend�bamos para recibir un buen ingreso adicional de manera fija.

—Buen plan —dije. Jim asinti� en�rgicamente.

—Otra cosa que la mam� y el pap� de Sue nos ense�aron fue no comprar jam�s a cr�dito —dijo �l—. Ellos segu�an una regla estricta que nos transmitieron y que nosotros hemos trasmitido a nuestros hijos: por grandes que sean, las compras se pagan con dinero en efectivo, o no se compran. La �nica excepci�n es la compra de una casa, y, como dec�a Sue, hay que pagar la hipoteca lo m�s pronto que puedas. No siempre es f�cil, pero �sa es la regla.

—As� es —interrumpi� Sue—. Jim tuvo que ahorrar durante cinco a�os para poder comprar su bote.

—E incluso cuando lo hice, prefer� comprar uno usado —agreg� �l—. Pero no me importa. Me sent� feliz con dejar que otra persona cometiera el error de comprarlo nuevo al precio de venta… para que luego me lo vendiera por una fracci�n de lo que �l hab�a pagado. Hicimos lo mismo con todos nuestros autos. Siempre compr�bamos autos usados, y nunca nos arrepentimos. Haz que un mec�nico confiable revise el auto, cu�dalo bien, y va a funcionar como uno nuevo.

—La cuesti�n es —dijo Sue— que si no ten�amos el dinero en efectivo suficiente para comprar algo, no lo compr�bamos. Durante todos los a�os que hemos estado casados, nunca hemos tenido deudas de tarjetas de cr�dito. Cuando us�bamos las tarjetas, las liquid�bamos el mismo mes. �se fue otro consejo de nuestros padres que los bancos, dec�an ellos, iban a odiar y nosotros a adorar.

EL SECRETO M�S IMPORTANTE

Me ech� hacia atr�s en mi silla, asombrado de cu�n sencillo los McIntyre pintaban el asunto. Ten�a que haber una trampa. Pens� en eso durante un momento, y entonces me di cuenta de lo que era.

—Todo lo que est�n hablando —dije— tiene sentido. Reducir los gastos innecesarios, acelerar los pagos de la hipoteca, pagarse ustedes mismos primero, comprar s�lo en efectivo, evitar las deudas de las tarjetas de cr�dito; tienen raz�n en todo. Son �stas las cosas que ense�o en mis seminarios. Pero para implementarlo como ustedes lo han hecho debe haber sido necesario una enorme fuerza de voluntad. De veras, me quito el sombrero ante ustedes. Desear�a que todo el mundo poseyera ese tipo de autodisciplina que, evidentemente, tienen ustedes. Por desgracia, la mayor�a de nosotros no la tenemos. Me imagino que por eso la mayor�a de las personas nunca se hacen ricas como ustedes lo han hecho.

Una vez m�s, Jim y Sue intercambiaron miradas. Ambos sonrieron y, con un gesto, Jim invit� a Sue a que explicara.

NO NECESITAS FUERZA DE VOLUNTAD NI DISCIPLINA

—Pero �se es el punto —comenz� ella—. Nosotros no tenemos una enorme fuerza de voluntad. Si seguir los consejos de nuestros padres hubiera sido cuesti�n de autodisciplina, no creo que nos habr�a ido tan bien como nos ha ido.

—Creo que nos habr�a ido muy mal —interrumpi� Jim—. Quiero decir, Sue tiene un poco de autocontrol, pero yo… �olvida eso!

Ahora yo me sent�a realmente confundido.

—No lo entiendo —dije—. Si ustedes no tienen una autodisciplina especial, �c�mo lo lograron? Despu�s de todo, vivimos en una sociedad en la que la publicidad y la industria del entretenimiento (y hasta el gobierno) nos bombardean constantemente con tentaciones para que hagamos exactamente lo contrario de todo lo que sus padres les dijeron que hicieran. Entonces, �c�mo resistieron? �C�mo lograron empe�arse en seguir todas esas reglas frente a todas esas tentaciones?

Mi intenci�n al pregunt�rselo era m�s que pura curiosidad profesional. Como ya dije, en ese momento yo ten�a alrededor de veinticinco a�os, y me estaba resultando incre�blemente dif�cil ser lo bastante disciplinado como para ahorrar la cantidad de dinero que yo sab�a que deb�a ahorrar. Mi profundo deseo de saber se me habr� notado en el rostro, porque tanto Jim como Sue se echaron a re�r repentinamente. Poco despu�s, yo tambi�n me ech� a re�r.

—Sabes, David —dijo Jim finalmente—, tenemos una hija que es un poquito m�s joven que t�. As� que, cr�aslo o no, entendemos lo dif�cil que puede resultarle a un veintea�ero adquirir la disciplina de ahorrar dinero. Pero eso es lo bueno de nuestro m�todo. No se necesita disciplina.

Lo mir� con una expresi�n de duda en mi rostro.

—No me sorprende que te sientas esc�ptico —dijo Jim—. Es tan f�cil y obvio que inclusive a alguien que sabe tanto de dinero como t� le cuesta trabajo verlo. Pero se trata de lo siguiente: digamos que t� sabes que tienes que hacer algo, pero temes sentirte tentado a hacer otra cosa. �C�mo puedes estar seguro de que haces lo correcto?

Jim me mir�. Yo me encog� de hombros.

—Como ya dije —continu�—, es f�cil y obvio. Te quitas la responsabilidad de esa decisi�n. Arreglas la cosa de forma que lo que debes hacer suceda autom�ticamente.

—�Recuerdas lo que te estaba diciendo anteriormente, acerca de c�mo empezamos a pagarnos a nosotros mismos primero? —intervino Sue—. Lo que nosotros hicimos fue preparar las cosas de forma que una porci�n de nuestro salario fuera deducida autom�ticamente de nuestros cheques y colocada en una cuenta de ahorros. Cuando todo qued� arreglado, ya no tuvimos de qu� preocuparnos. No estaba en nuestras manos… literalmente.

—Por supuesto —dije—. Es como los programas sistem�ticos de ahorros e inversiones de los que yo hablo en mi clase. Con la diferencia de que ustedes lo aplican a todos los aspectos de sus finanzas.

—�Exactamente! —exclam� Jim— Si no tienes que pensar en eso, no hay oportunidad de que te olvides de hacerlo, o peor a�n, de cambiar de opini�n y, a prop�sito, no hacerlo. Una vez que la decisi�n est� fuera de tus manos, no hay forma de que te sientas tentado a hacer lo incorrecto.

“DECIDIMOS CONVERTIRNOS EN MILLONARIOS AUTOM�TICOS”.

Ahora le toc� el turno a Sue nuevamente.

—Nuestros padres lo llamaban “protegerte de ti mismo” –dijo—. No ten�amos que preocuparnos de poseer ning�n poder especial, porque en realidad no ten�amos nada que hacer, excepto decidir al principio que quer�amos ser ricos. Con la ayuda de esta gran cosa llamada “deducci�n salarial” hicimos que todo fuera autom�tico. Creamos un sistema autom�tico y pr�cticamente infalible para alcanzar la riqueza.

Hicimos que la empresa donde trabaja Jim extrajera dinero de su pago mensual y lo invirtiera en su cuenta de jubilaci�n. Manejamos nuestros pagos hipotecarios acelerados de forma parecida. En cuanto los bancos comenzaron a ofrecer programas de transferencia autom�tica, hicimos que el nuestro sacara nuestro pago hipotecario mensual (y un poquito m�s) directamente de nuestra cuenta de cheques, sin que nosotros tuvi�ramos que hacer ni decir nada. Tambi�n usamos un m�todo de deducciones sistem�ticas para invertir autom�ticamente una porci�n de nuestros dos sueldos en fondos mutuos. Con el tiempo, hasta hicimos autom�tica nuestra contribuci�n a obras ben�ficas. Siempre tuvimos la costumbre de dar un poco cada a�o a obras de caridad, pero a medida que pasaba el tiempo nos dimos cuenta de lo f�cil que ser�a hacer el proceso autom�tico.

—Entiende esto —dijo Jim—, no estamos hablando de cantidades enormes de dinero. Al principio, ped� que dedujeran menos de cincuenta d�lares al mes de mi cheque salarial. Pero con el tiempo, se va acumulando una buena cantidad.

Baj� la vista y le ech� una ojeada a los estados financieros, con su valor neto de siete d�gitos.

—Lo que han hecho ustedes no es broma —dije—. De verdad que esto es asombroso.

Sue McIntyre sacudi� la cabeza.

—Ah� es donde te equivocas —dijo tranquilamente—. No es asombroso. Si nosotros podemos hacerlo, cualquiera puede. Decidi�ndonos desde que �ramos j�venes a ser ricos y, luego, creando un sistema autom�tico para alcanzar la riqueza, logramos algo que no pod�a fallar. Es como el eslogan de Nike, pero algo cambiado. Ellos dicen: “S�lo hazlo”. Nosotros decimos: “Hazlo… s�lo una vez”. Cuando se trata de dinero, todo lo que tienes que hacer es automatizar tu sistema, y eso es todo.

Jim asinti�.

—Sabes, cuando comenzamos, la tecnolog�a para hacer las cosas autom�ticamente era nueva y la mayor�a de nuestros amigos no confiaban en ella. Pero hoy en d�a, es f�cil hacerlo. Es decir, con todos los programas que existen ahora, se pueden automatizar todas tus transacciones financieras en pr�cticamente cuesti�n de minutos. Lucy, nuestra hija, automatiz� todas sus cuentas en menos de una hora. Ahora ya est� en camino de convertirse en una millonaria autom�tica, igual que nosotros.

—No creas —dijo Sue ri�ndose— que hay que ser unos chapados a la antigua como nosotros para que esto te sirva. S� que la recomendaci�n viene de alguien allegado, pero nuestra Lucy es una joven muy a la moda. No usa Timex en la mu�eca.

—Ah, s� —sonri� francamente Jim—. Ella tiene uno de esos Swatches. Muy sofisticados y todo eso, pero no absurdamente caros.

—Y ah� est� el detalle —dijo Sue—. Puedes ahorrar y, aun as�, divertirte y lucir muy bien. No tienes que convertirte en un desastrado para hacerte rico. Sin duda que nosotros no lo �ramos. La hemos pasado fant�sticamente bien durante los �ltimos treinta a�os, tanto como nuestros amigos, si no m�s, porque nuestras vidas han estado libres de las tensiones que provocan que uno se est� preocupando a diario por el dinero.

Los McIntyre salieron de mi oficina igual que hab�an entrado, tomados de la mano, mirando optimistas hacia un futuro juntos, con toda la emoci�n de una pareja de reci�n casados. Me qued� sentado ante mi escritorio durante largo rato, pensando en lo que me hab�an dicho, sobre todo en las palabras finales de Jim y Sue.

La clave, dijeron, era “prepararte para el �xito”. �Por qu� hacer algo dif�cil del proceso de hacerte rico, dijeron, cuando puedes hacerlo f�cil? Me di cuenta de que ten�an raz�n. Siempre y cuando sepas qu� hacer y puedas hacerlo “autom�ticamente”, cualquiera puede convertirse en un Millonario Autom�tico.

Esa sesi�n con los McIntyre fue un momento decisivo en mi vida. Me hizo darme cuenta del paso crucial para crear un cambio duradero y positivo en la manera en que manejas tu dinero.

�HAZLO AUTOM�TICO!

Como resultado de lo que aprend� ese d�a con los McIntyre, he automatizado todas mis operaciones financieras. Y, �saben una cosa? Funcion�. Hoy d�a, yo tambi�n soy un Millonario Autom�tico.

AHORA TE TOCA A TI

La historia de los McIntyre, y de c�mo se hicieron ricos sin disciplina, mediante la acumulaci�n lenta y continua de riqueza, puede convertirse en tu propia historia. Para aprender a hacerlo, dale vuelta a la p�gina y sigue leyendo. S�lo te faltan unas pocas horas para descubrir una nueva manera de pensar y una nueva manera de manejar ese dinero que tanto trabajo te cuesta ganar.

Est�s en camino de convertirte en un Millonario Autom�tico.



Cap�tulo Dos

EL FACTOR CAF� LATTE:

C�mo convertirse en un

Millonario Autom�tico

con s�lo unos cuantos

d�lares al d�a

“El problema no es lo que ganamos… �sino lo que gastamos!”

�Por d�nde comenzamos?

Probablemente no por donde piensas.

La mayor�a de la gente cree que el secreto para hacerse rico es descubrir nuevas formas para aumentar lo m�s pronto posible los ingresos. “Si yo pudiera ganar m�s dinero”, aseguran, “ser�a rico”. �Cu�ntas veces has o�do a alguien decir eso? �Cu�ntas veces te lo has dicho a ti mismo? Pues bien, eso, sencillamente, no es cierto. Preg�ntale a cualquiera que haya recibido un aumento de sueldo el a�o pasado si sus ahorros aumentaron. En casi todos los casos, la respuesta ser� “no”. �Por qu�? Porque la mayor�a de las veces mientras m�s ganamos, m�s gastamos.

Hay much�simas lecciones que todos podemos aprender de los McIntyre, pero si hay que sacar algo en especial de su historia, es lo siguiente: Lo que ganas apenas influye en si eres capaz o no de ser rico, y en si llegar�s o no a serlo. Recuerda lo que me dijo Jim McIntyre: �l nunca habl� de cu�nto dinero ganaba en su empleo ni cu�nto ganaba con sus inversiones. El truco para prosperar en tus finanzas es, me dijo, vigilar los detalles: tus peque�os h�bitos de gastos de los que te convendr�a desprenderte.

A la mayor�a de la gente le cuesta mucho trabajo creer esto. �Por qu�? Porque les han ense�ado todo lo contrario. Vivimos en una sociedad donde se ha vuelto casi patri�tico gastar cada centavo de nuestro salario. De hecho, a menudo gastamos nuestros aumentos de sueldo incluso antes de recibirlos. Esto lo saben los comerciantes; cada noviembre y diciembre publican y transmiten anuncios publicitarios dise�ados para hacer que la gente gaste sus bonos de fin de a�o. Hasta el gobierno promueve esta idea. La forma de mejorar la econom�a, dicen los pol�ticos, es reducir los impuestos—porque si se pone un poquito m�s de dinero en los bolsillos de las personas, lo m�s l�gico es que salgan a gast�rselo.

Por desgracia, esto conlleva un problema. Si vives de cheque a cheque, gastando todo lo que ganas, lo que est�s haciendo en efecto es correr una carrera que no podr�s ganar.

He aqu� c�mo luce la carrera:

VE A TRABAJAR… GANA DINERO… GASTA DINERO…

VE A TRABAJAR… GANA DINERO… GASTA DINERO…

VE A TRABAJAR…

F�jate en c�mo siempre se regresa a VE A TRABAJAR. Este es el interminable tr�fago en que est� la mayor�a de la gente. Algunos lo llaman la “carrera de las ratas”. Es una carrera inexorable en la que las personas trabajadoras se rompen el lomo, trabajando cuarenta a cincuenta horas a la semana o m�s, para acabar con muy pocos beneficios, ya que al final del mes su cheque salarial ya est� gastado.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Demasiado b�sico
By F. Elizalde Rdz
Me parece que el contenido del libro es demasiado b�sico. Las ideas que se plantean all� son solamente tres y trabaja alrededor de ellas en demas�a. Hace mucha publicidad a empresas del sector financiero, y de hecho muchas p�ginas del libro son utilizadas para esto. Para las personas que vivimos en el extranjero (fuera de Estados Unidos) tiene mucho contenido que no aplica; tanto para el tema del retiro como para las inversiones.
No me parece recomendable ni para personas que comienzan a organizar sus finanzas personales.

1 of 1 people found the following review helpful.
Un libro lleno de sentido comun
By JC
Expresa de forma clara y concisa, como tener una relaci�n saludable con el dinero,
Te ayuda a coger perspectiva y a reflexionar sobre el modelo de �xito, instaurado actualmente y a
plantearte alternativas mas sostenibles que la carrera de ratas que no son ni complicadas ni inviables, replante�ndote objetivos y prioridades personales.

1 of 1 people found the following review helpful.
Exelente
By A Customer
Tremendo libro para organizar tu salud finaciera. El te explica paso por paso como organizarte economicamente. Se lo recomiendo a todo el mundo. !Yo he regalado a mis amistades 3 libros!

See all 16 customer reviews...

El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach PDF
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El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach PDF

El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach PDF

El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach PDF
El millonario automático: Un plan poderoso y sencillo para vivir y acabar rico (Spanish Edition), by David Bach PDF

Jumat, 06 Desember 2013

[Q292.Ebook] Download John Deere 5325N 5425N 5525N Narrow Tractor Operators Manual OMRE224589E5

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John Deere 5325N 5425N 5525N Narrow Tractor Operators Manual OMRE224589E5

Original Operators Manual for the John Deere Model 5325N, 5425N and 5525N Narrow Tractors. Manual number OMRE224589 E5, It has 338 pages. Issued/printed/copyright: 2005. This manual covers operation and maintenance.

  • Published on: 2005
  • Binding: Paperback

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