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A brilliant expos� of the interaction between art, design, and commerce.
In ?The Language of Things,�?the�director of London's Design Museum charts our relationship with all things designed. With scintillating wit and an eye for the pleasures and dangers of rampant consumerism, Deyan Sudjic takes us from luxury car commercials to glossy advertisements for seasonal variations of the Prada purse to the hype surrounding the latest version of the iPhone, exploring how we are manipulated and seduced by our possessions. Who would've thought that it's the subtle visual similarity between the Volkswagen Golf GTI and the barrel of an automatic pistol that makes people want to get behind the wheel? And why is it that digital cameras in cell phones "click" even though they don't have a shutter? Sudjic's illuminating argument will resound with anyone who has ever been affected by how things look—lured, in other words, by the powerful siren call of design.
�
71 black-and-white and 5 color illustrations
- Sales Rank: #257171 in Books
- Published on: 2009-06-01
- Original language: English
- Number of items: 1
- Dimensions: .85" h x .9" w x .78" l, 1.05 pounds
- Binding: Hardcover
- 208 pages
From Publishers Weekly
Like geese force-fed grain until their livers explode, to make foie gras, we are a generation born to consume, says this witty commentary on rampant consumerism enabled by design innovation. Indeed, Sudjic (director of London�s Design Museum and author of The Edifice Complex) says, consumer snobbery and design obsession can border on high-functioning autism. Writing almost conversationally, he explores how consumer engineering expanded the design process, inspiring the world to consume [its] way out of the Great Depressionand becoming the present marketing ideal. Luxury, fashion and art, says Sudjic,are the highlights of modern design, with fashion as the most developed form of built-in obsolescence—and consumers are willing to pay dearly for the impermanence. Brimming throughout with primarily British examples, pricing and language, Sudjic�s appreciation of first-rate design shows through his vivid descriptions of universally classic functional or aesthetically pleasing archetypes. Especially appealing to marketers and design connoisseurs, this is easily digestible for the average consumers interested in knowingly purchasing quality design for the senses—if they can still afford it in today�s economy. 71 b&w illus, 5 color illus. (June)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“
A deep, penetrating look at the ever-perilous battle among the competing forces of art, fashion, and practicality.... Difficult to read because I was laughing so much, I kept losing my place.
” ([object Object])
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[Sudjic] views the world of objects that surrounds us with both unabashed passion and supreme skepticism.... We could ask for no better guide.
” ([object Object])
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A mind-broadening look at how designers of all kinds make our material world what it is.... Full of eye-opening examples of design at its most daring—and most successful.
” ([object Object])
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[Sudjic] writes beautifully, communicating an expert knowledge of design in words so well crafted that you look forward to every sentence.
” ([object Object])
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An evocative, sometimes disturbing, always intelligent book about the poetry of material things.
” ([object Object])
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The Language of Things reads like a good conversation with someone who has a deep understanding of his subject matter.... A provocative and effective way of looking at our world through the lens of objects.
” ([object Object])
About the Author
is director of the Design Museum, London. He is the author of
and
and the coauthor of
.
Most helpful customer reviews
8 of 8 people found the following review helpful.
This book helps to understand design and its many forms...
By John M
This book is one of the most comprehensible, intelligent, and clever books I've read in a long time.
Deyan Sudjic has an non-American perspective which is refreshing and presents a style devoid of capitalistic or consumerist undertones. Sudjic's statements are often quick and to the point and his citations from the works of prestigious designers and architects reinforce his perspectives. Sudjic cites John Berger's Ways of Seeing: Based on the BBC Television Series to support his assessments frequently and often. Sudjic identifies several attributes of design that seem to be overlooked or forgotten in modern products such as consistency, redundancy, and a lack of durability while proving that the product cycle of each new version of a device is too quick to ever foster a meaningful and lasting owner/object relationship. Overall, Sudjic does a great job of transposing design into commonly available forms and communicates what design is not.
I finished this in one day because I was enamored with it's brevity and precise thoughts. Sudjic's thoughts are clear and once you've completed this book, perhaps your thinking of what design is and isn't will be clear too....
4 of 5 people found the following review helpful.
Deyan Sudjic starts his book oblivious of the real world and in this book oblivious of the real world.
By Bernie
I searched this book for some sort of social value or usefulness. Unfortunately with the exception of a few buzz words and concepts that are secondary to what he's trying to say, there is nothing of any meaning in this book.
The author Deyan Sudjic starts his dissertation with the complaint; he bought an Apple Computer because it was cute and fruity. Later he finds that the cute and fruity is not functional. So he buys an Apple because it's black and flat. Later he finds that the black and flat doesn't mean it's functional.
Throughout the book he cites other people that buy things because they're fruity or black and flat. He makes the point that people are duped into things because they're fruity or black and flat such as money, cars, lamps, clothing, and whatnot that they are usable. He suggests that people collect things because they're either kitsch or have nostalgic value or have some other elusive quality that is irrelevant to the function.
He wraps up the book written in late 2008 with "what depression?" Everything seems as though it costs just the same, everybody still buys just the same stuff, and who would ever dream of a car company shutting down for 30 days over Christmas. This goes to show that he is still living and a fruity, flat black world.
We learn nothing of any value from this book. Even his speculation that the red around the radiator a black car is based on the red dot on a Walther PP K is stretching it a bit.
Helvetica [Blu-ray] ~ Gary Hustwit
1 of 1 people found the following review helpful.
I thought this was a brilliant book. I borrowed it from a friend and ...
By June O. Underwood
I thought this was a brilliant book. I borrowed it from a friend and now have ordered one of my own. The writing is witty and clear. The history is understandably compressed and excerpted but seems strong and analytic. And Sudjic's comprehension of how "high" design functions in contemporary society vis-a-vis art and the art world is exceptional. He skips over what I would think are some serious concerns and concepts in art, art criticism and art history, but as his focus is on design, that makes perfect sense. I'm not terribly well read in design, so perhaps all this is old news. But from what I have read and understood, Sudjic takes on a subject and clarifies it, turning it into a fine way to look at design, both in the world most of us function in and in the high end world of collectors and art museums.
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